Welcome to The ethicSnow Fund
The ethicSnow fund is a coin jar. 5% of the revenue from every sale of HUK Apparel is dropped into the jar and kept until enough has been collected to realistically make a difference. It's what we call positive capital.
We want everyone who buys from HUK or anyone who stumbles on our site to have a say in how the money is spent. Possible projects devised by us and any suggested by you will be investigated and a project plan generated and made available for viewing. The projects will undergo a public vote and the winning project will be implemented.
Your input is vital so please join our mailing list so we can keep you up-to-date with the progress of the ethicSnow fund.
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08/09 Update:
So season 07/08 was pretty sick. I'll be honest, I wasn't expecting great things but somehow they arrived. The best powder days I've ever experienced. The only downer being that i only got away the once while the rest of the crew went for another week (and some more) and got even deeper pow and even bluer skies.
It left me thinking that although this is awesome, is it in fact a bad thing? As we are all pretty content with the snow right now, should we bother to do anything to prevent worse seasons in the future. And indeed, is this all bullcrap?! Am I now a climate sceptic?
Obviously not, perish the thought, but it does make me think how people are going to change the way they enjoy the mountains or their lifestyles if they can't see, right now, the reasons and the effects.
I had stumbled onto a site www.saveoursnow.com and realised that all the information I had spent so long researching was all there laid out for me. So I asked the site's author, who turned out to be winter sports travel writer Patrick Thorne, the following question:
So what happened this year then? The snow was consistently good, does that mean we now have nothing to worry about?
This is what he said:
"My understanding of the scientific case for climate change is that it is a gradual process that averages out with a decline in snow over many years. Last year was particularly bad in some places (not all), this year was good in most places. Last year the real scientists said, “You can’t say these warm temps are global warming,” and this year you can’t say the good snow means global warming isn’t happening. Who knows how next season will be? You really can’t judge it on one season’s snowfall – you need to average over decades.
I don’t know if the science is right or not - I can only go by what I see out of my window here in the Scottish Highlands which, 10 years ago, was snow capped hills from September to June, and since 2000 has been snow capped hills on the odd week in mid-winter. And by my summer ski trips to Zermatt where I used to ski down on the glacier snow to the cable car mid-station but 20 years later the last 250m of the glacier has gone and you have to hike. They’re spending millions this summer installing a new snow making system to try to fix that.
Sorry that’s a long answer. The short answer is, “Let’s hope so, but if the scientists are right, sadly probably not.”"
Patrick started the Green Resort Guide that can be found on the Ski Club of Great Britain's website and has compiled a huge amount of information on climate change at www.saveoursnow.com it is definitely worth checking out if you have an interest in the subject.
At the end of the day, you only live the once, you can effect the future but you can't affect the past. If in doubt, you may as well look after the mountains, just in case.